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Marketing strategy the challenge of the external environment by Mercer, David

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Published by Sage in association with Open University Business School in London, Thousand Oaks, Calif .
Written in English

Subjects:

  • Marketing.,
  • Business planning.

Book details:

Edition Notes

Includes bibliographical references and index.

StatementDavid Mercer.
Classifications
LC ClassificationsHF5415 .M452 1998
The Physical Object
Paginationviii, 325 p. :
Number of Pages325
ID Numbers
Open LibraryOL705150M
ISBN 100761958754, 0761958762
LC Control Number97062267
OCLC/WorldCa38747057

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